Parimatch Launches EUROBALL!
An EU-wide UEFA EURO 2020 Promo Campaign
As the long-awaited football tournament draws nearer, the brand starts a massive campaign with several partnerships and rewards for the fans.
June 11, 2021 – Parimatch, a leading international tech betting brand, joins the global hype around the UEFA EURO 2020 by launching an exciting EU-wide promo campaign. The “Euroball” introduces the cities that will be hosting the biggest European football tournament in a neon-stylized TV spot and introduces betting opportunities and bonuses for the fans.
“Everyone at Parimatch is a passionate football fan, and we can’t wait to see the strongest European national teams coming to the football fields of Rome, Baku, Budapest, Amsterdam, and London! In Parimatch’s latest advertisement campaign, we shared our untamed enthusiasm and conveyed the thrill of experiencing your team’s victory. So let us celebrate football together!”, says Kateryna Amirkhanova, Chief Creative Officer at Parimatch.
“Waiting for EURO 2020 for four years is a long enough time in and of itself, and the extra year we had to wait because of the pandemic was heartbreaking. But the wait is finally over — and we are all starved for the excitement of the biggest European football tournament! We hope millions of football fans around the world will enjoy EURO 2020, and Parimatch will be there to make the emotions unforgettable!”, says Ivan Liashenko, Chief Marketing Officer at Parimatch.
Parimatch is a global betting brand that merges technology, business, and sport to deliver seamless entertainment powered by innovation. Founded in 1994, Parimatch has grown to become one of the leading technology companies in Europe and the CIS. Parimatch operates with a digital-first mindset and is continuously developing and improving the quality of its customer experience, which is enjoyed by over 2.6 million users across four continents.
Parimatch is the partner of the world’s leading football leagues and teams. In 2020, the brand became a global partner of Spanish La Liga, FC Juventus, FC Leicester City, and FC Everton. During 2020/2021 Parimatch in Cyprus sponsored APOEL, Salamina, and E.N.P along with worldwide football organizations, tournaments, and teams from Ukraine (FC Shakhtar, FC Desna, FC Olympic, FC Vorskla, PFC Lviv), Russia (FC Khimki, FC Sochi, FC Akhmat, FC SKA, FC Krylia Sovetov, FC Tambov), Belarus (FC BATE, FC Uni Minsk), Kazakhstan (FC Astana, FC Aktobe), Tajikistan (FC Lokomotiv Pamir, FC Istiklol), and Tanzania (FC Mbeya City). The brand is also an official partner of Ukrainian Football Association, Belarus Football Cup, and Tajikistan Football League.